CineMapúa is now an International Student Short Film Festival

Posted: December 27, 2022, 11:04 A.M.

CineMapúa on its 20th year anniversary this 2022 becomes an international student film festival for the very first time. CineMapúa received 2,892 submitted film entries from 108 countries around the globe after the deadline for submission of entries last September 30, 2022. 

Only 50 finalists were selected to be the official entries in 4 different categories, 20 finalist for World Film Section (International Category); 15 finalists for Collegiate (Local Category); 10 finalists for All Mapúans (Local Category); and 5 finalists for High School (Local Category). These short film finalists will compete for Cardinal Gold Film Awards on March 13-18, 2023.   

“CineMapúa is highly recognized by various student filmmakers around the globe as a platform for delivering socio-cultural stories and conveying concepts that can influence people’s lives. By going international, we embrace global cultures, experiences, film techniques, visual styles, and different languages. It is an added excitement in celebrating CineMapúa’s 20th year this 2022,” said Benigno Agapito Jr., dean of Mapúa’s School of Media Studies and the founder of CineMapúa.  Read More>

CineMapua Announces 2022 Short Film Finalists

Posted: December 29, 2022, 2:20 P.M.

After one month of a thorough evaluation of the 2,892 submitted film entries around the world, the CINEMAPÚA Selection Committee has selected the 50 official film entries (finalists) which are all vying for Cardinal Best Films in 4 categories (including the World Film Section) in a week-long film festival to be held on March 13-18, 2023. These 50 official film finalists will undergo a final judging during the film festival week with another set of jurors (2 international filmmakers and 3 local award-winning film directors).

The 50 official CINEMAPÚA film finalists had been officially announced last November 7, 2022, via social media platforms by the selection committee. The finalists were notified through email and invited to physically attend the CINEMAPÚA International Student Short Festival week (the screening of 50 official film entries with some film workshops and film events), and the most anticipated awards night. According to CineMapúa founder, Dean Benigno B. Agapito Jr. of the School of Media Studies, this 20th year of CineMapúa marks a perfect move to make the students’ film festivity more accessible to a bigger audience because of the inclusion of World Film Section this year for foreign student-filmmakers worldwide.

CINEMAPUA 2021 Finalists Revealed

Posted: October 28, 2021, 1:17 P.M.

The School of Media Studies - Mapúa University proudly announces this year’s CINEMAPÚA finalists and official entries in two categories with the inclusion of a new section for the exhibition of international student films. This season marks the 19th year celebration of CineMapúa in showcasing and appreciating the value of students' visual storytelling through film technology.

Almost a hundred submitted film entries were screened last October 23-25 to select the finalists in each category: Collegiate and High School. A total of 25 selected short films will compete for Cardinal Best Film Awards (Gold, Silver & Bronze) per category; and for Special Cardinal Individual Film Awards per category during the week-long online film festival on November 22-27, 2021 via the YFilms-Yuchengco Museum digital platform. Moreover, there are four selected international student films which will be showcased under the World Short Film Section of CINEMAPÚA 2021. This is a film exhibition section for foreign student filmmakers globally, which will be introduced this year's film festival. This year, an additional award will be given to deserving films per category, the Cultural Heritage Award. This award is a recognition to the film with the goal of depicting and preserving Philippine arts and cultural heritage.

Mapua's School of Media Studies to Offer Digital Journalism

Posted: October 28, 2021, 12:14 P.M.

The School of Media Studies of Mapúa University currently offers 4 undergraduate programs, namely, Bachelor of Arts in Multimedia Arts; Bachelor of Arts in Digital Film; Bachelor of Arts in Broadcast Media; and Bachelor of Arts in Advertising Design. In school year 2022-2023, the school will open one more program, the Bachelor of Arts in Digital Journalism.

This initiative of offering more media programs is to produce highly competitive media arts professionals, who are equipped with industry standards, and specialized skills in creating in-depth media solutions through digital news and information outputs such as video, graphics, animation, advertising design, and mixed media.

BMMA Students Hold Virtual Exhibit, Reverie of Id

Posted: October 28, 2021, 10:38 A.M.

Multimedia Arts students of Mapúa's School of Media Studies (SMS), who took up Portfolio Preparation and Exhibit Design (MA132P) course for the first term of Academic Year 2021-2022, unveiled their virtual exhibit entitled “Reverie of Id: Amplified Imagination” last October 8 to 10, 2021 through Artsteps. 

Reverie of Id featured artworks with a narrative of manifesting pent-up feelings and thoughts, their revelation of Sigmund Freud’s Id. Following the 1920’s Art Deco style, the group showed a semblance of a post-pandemic era that had the same yearning of the current generation unable to freely experience life to its fullest. “The least we can do for ourselves is to acknowledge the feelings and emotions that we have, and to release these pent-up expressions in a way that is productive and cathartic” shared the exhibit’s head organizer, Justin Gage Faraon.

Mapua-SMS Conducts Webinar on Qualitative Research

Posted: October 26, 2021, 4:09 P.M.

The Online Seminar on A Look into Qualitative Research: Characteristics and Methodologies of Qualitative was conducted by the Mapua University - School of Media Studies’ (SMS) Multimedia Arts and Sciences students in partnership with the SMS Faculty Development Office last October 21, 2021, via Zoom. The seminar aimed to give the attendees an in-depth understanding on the qualitative research approach of research specifically its characteristics and methodologies.

James Cook University -Singapore’s Senior Lecturer Dr. Nimrod L. Delante shared specific objectives of the seminar. He also shared his knowledge and experiences in conducting qualitative research and provided points to level off the expectations of the participants.


Posted: December 20, 2019, 7:36 P.M.

The School of Media Studies - Mapúa University proudly announces this year’s CINEMAPÚA finalists and official entries in three categories. This season marks the 18th year celebration of CineMapúa in showcasing and appreciating the value of students' visual storytelling through film technology.

More than a hundred submitted film entries were screened last December 18-19 to select the finalists in each category: Collegiate; All Mapúans; and High School. A total of 32 selected short films will compete for Cardinal Best Film Awards (Gold, Silver & Bronze) per category; and for Special Cardinal Individual Film Awards per category during the week-long film festival on January 21-25, 2020 at the Intramuros campus. This annual event is one of the highlights of the celebration of Mapúa University’s 95th Founding Anniversary.


Posted: November 21, 2019, 5:26 P.M.

Mapúa University Multimedia Arts and Sciences graduate Raymund Ribay Gutierrez is once again set to take the international stage. This time with his first feature “Verdict”, as Philippines’ entry to the Foreign Language Film category of the 92nd Annual Academy Awards or the Oscars 2020.

“Verdict” stars Max Eigenmann and the late Kristoffer King, a story of a domestically abused woman fighting for justice. It recently won the Special Jury Prize at the 76th Venice Film Festival and was the only film from Southeast Asia that made it to the prestigious film festival.

Mapua's New Modern City-Inspired Makati Extension Campus, New Home of the School of Media Studies in 2020

Posted: October 28, 2019, 5:51 P.M.

Mapúa University is set to open its new Makati extension campus by year 2020. The School of Media Studies (SMS) will be transferred to the newly acquired 5,114-square-meter property along Pablo Ocampo Sr. Extension. The transfer shall be subject to regulatory approvals.

The SMS will be occupying the entire 5th floor of the front side eight-storey building along P. Ocampo Sr. The School of Information Technology (SoIT) and the E.T. Yuchengco School of Business and Management (ETYSBM), which are currently housed in its Makati campus in Gil Puyat Avenue Makati will also transfer to the new campus. The rear side three-storey along Panama Street will house the Mapúa Senior High School.

Call For Entries - Cinemapua 2020

Posted: September 16, 2019, 2:15 P.M.

Mapúa University - School of Media Studies (Mapúa-SMS) is now calling all students all over the country to join the 2020 CINEMAPÚA Annual Student Film Festival. 

CINEMAPUA showcases the skills of Mapuans and students from different schools, colleges and universities in producing short film and in appreciating the value of film making. Prof. Benigno B. Agapito Jr. conceptualized CineMapua in Mapúa Makati in 2003 as a student activity of the School of Languages, Humanities and Social Sciences (SLHS) now School of Social Science and Education (SSSE) in cooperation with the TheaterLinks, a student organization he had created in Mapúa Makati campus. The legacy and academic value of CineMapúa had continued through the efforts of the SLHS Makati professors, until Mapua Administration considered CineMapúa to be an official institutionalized annual event in 2011.

Mapua University to Showcase Student Films in the First Filipino Film Festival in Seoul, Korea

Posted: September 9, 2019, 5:35 P.M.

Six student films from the Mapua University will be showcased in the first Korea Pinoy International Film Festival (KPIFF) to be held at the Arirang Cinema Center in Seongbuk-gu, Seoul from September 27 to 29, 2019. Mapua’s slot, dubbed The Best of Mapua University Student Films, will be on Saturday, September 28, at 5:00 P.M. The said festival was founded by Nash Ang, a Filipino filmmaker and media practitioner based in Seoul.

The six films to be featured from Mapua are Disconnection Notice by Glenn Lowell Averia, Gatillyo by Harold Lance Pialda, Nik-Nik by Nix Bernal, Ophelia by Celina Mae Medina, Pood by Gio Sallena, and Southbound by Zaira Daradar and Rhadney Reyes.  The said films have been featured and have won awards from various festivals both local and international.