CINEMAPÚA is an annual Student Short Film Festival of the School of Media Studies - Mapua University, which showcases the skills of the students in producing short film and in appreciating the value of filmmaking. Prof. Benigno B. Agapito Jr. conceptualized Cinemapúa in Mapua Makati in 2002 as a student activity of the School of Languages, Humanities and Social Sciences (SLHS) in cooperation with the TheaterLinks, a student organization which Prof. Agapito had created in Mapúa Makati campus. The legacy and academic value of Cinemapua had continued through the efforts of the SLHS Makati professors, until Mapúa Administration considered Cinemapúa to be an official institutionalized annual event in 2011.
Cinemapúa 2011 was a perfect move to make the students’ film festivity more accessible to a bigger audience with SM Cinema as a partner. The Cinemalaya Independent Film Festival provided Cinemapúa winners the slots in 2011 and 2012 at the Cultural Center of the Philippines, as exhibition films.
In 2012, Cinemapúa had its Festival Organizing Committee both in Intramuros and Makati campuses with the cooperation of the School of Multimedia and Visual Arts (now School of Media Studies). The Cinemapúa also had its official student organization as festival co-handler, The Film Arts and Media Enthusiasts (FAME), the student organization in Mapúa Intramuros campus which Prof. Agapito had created to officially handle the various activities of the festival.
From 2002-2014, Cinemapúa was only open to all students of Mapúa University, Intramuros and Makati campuses. In 2015, Cinemapúa became a Regional Student Film Festival by accepting quality film entries of great stories and excellent film productions from different universities and colleges in Metro Manila, Bulacan, Cavite, Laguna and Batangas. From there, Cinemapúa has two categories: the Intercollegiate Category and the All Mapúans Category. The Inter-Collegiate was a category for legitimate students from all colleges and universities in Metro Manila, Cavite, Laguna, Batangas and Bulacan, while the All-Mapuan was an exclusive category for Mapúa students from Intramuros campus and Makati campus.
In 2018, Cinemapúa introduced a new category, the animation category which featured five selected animation short films from Multimedia Arts students of Mapúa University's School of Media Studies. In January 2019, a category for senior and junior high school was launched for students in Metro Manila and in CALABARZON areas. On the same year, the Best of CineMapúa films were showcased at the 1st Korea Pinoy International Film Festival in Arirang Cine Center, Seoul South Korea.
In 2020, CineMapua became a national film festival where entries from prestigious universities and colleges in Luzon, Visayas and Mindanao were accepted. In 2021, CineMapúa introduced the World Short Film Section (an exhibition and a non-competition category) for foreign students where 4 student films from India, Armenia, Malaysia, and Taiwan were accepted as part of the 19th year of CineMapua.
CineMapúa, on its 20th year anniversary in 2022, became an international student film festival by launching its World Film Section as an official competition category. The World Film Section is a category open to all foreign student-filmmakers worldwide, both college and high school students. CineMapúa received 2,892 submitted film entries from 108 countries around the globe after the deadline for submission of entries last September 30, 2022.
The 20th CineMapua International Student Short Film Festival includes four (4) categories, the World Short Film Section; the Collegiate Category; the All Mapúans Category; and the High School Category. The World Short Film Section is a category open to all foreign student-filmmakers worldwide, both college and high school students. The Collegiate Category is a category for college students from all universities & colleges in the Philippines. On the other hand, the All Mapúans Category is an exclusive category for Mapúa college, senior high school, and master students from Intramuros and Makati campuses in the Philippines. And finally, the High School Category is a category for senior and junior high school students from all universities, colleges & high schools in the Philippines.
The Cinemapúa aims to: 1) to enhance the students' awareness on the importance of film arts in the academe, community and the world as a whole; 2) to develop the skills of the students in using film technology as a tool for learning; 3) to educate the students about the basic concepts, principles and practices of film arts and visual communication; 4) to promote values through film production; and 5) to depict and preserve the values of social realities and cultural heritage such as folklore, traditions, language, and social knowledge with global perspectives.
The Cinemapúa also serves as a training ground for Mapúans and other students from different universities, colleges and high schools to compete in the national and international film festivals.
CINEMAPÚA ORGANIZING COMMITTEE:
Benigno B. Agapito Jr., Festival Founder and Chairman; Festival Director
Melvin Espineda, Festival Vice Chairman
David Corpuz, Selection Committee Head
Jonah Lim & Maria Elena Fulo, Production Team Heads
Celina Mae Medina & Benny Muñoz, Production Team Co-Heads
Production Team Members: SMS Creative Team; Film Arts and Media Enthusiasts; Mapua Film; Hiraya: SMS Student Council; .MOVE; D2 Design Deconstruct
- CineMapua is open to all college, senior & junior high school students from all universities, colleges, and high schools in the Philippines. This year, CineMapúa opens the 'World Short Film Section,' a worldwide category for foreign student films.
- The film entry must be a narrative feature with a maximum length of 20 minutes and a minimum of 10 minutes, including the credits.
- The entry must be a live-action video or animation, in a narrative format, of any of the following genres: drama, comedy, musical, action, suspense, historical, science fiction, or adventure with an emphasis on depicting and preserving the knowledge and values of social realities and cultural heritage such as folklore, traditions, customs, tales, language, social knowledge, issues, and concerns relating to society and people.
- Films using regional dialects or foreign languages must have English subtitles.
- The music or the song used in the entry must be original or secure a permit from the original artist to use the song or music.
- The competition has four (4) categories: 1) Collegiate Category; 2) High School Category; 3) All Mapúans Category; and 4) World Short Film Section
- Collegiate Category is a category for college students from all universities & colleges in the Philippines.
- High School Category is a category for senior and junior high school students from all universities, colleges & high schools in the Philippines.
- All Mapúans Category is an exclusive category for Mapúa college, senior high school, and master students from Intramuros and Makati campuses in the Philippines.
- World Short Film Section is a category open to all foreign student-filmmakers worldwide, both college and high school students.
- Student filmmakers can have a maximum of 2 film entries.
- Submit your film entry via FilmFreeWay with this link: https://filmfreeway.com/cinemapua. Submission must contain the following: a final copy of the film in MP4 format; a one-minute film teaser in MP4 format; and a film poster in 16x20 size.
- Indicate that your film is a student work under the specifications of your project information in the FilmFreeWay, and don't forget to state the name of your school and upload your school ID.
- The deadline for submitting the film entry is September 30, 2022.
- All submitted films will be screened to select the Top 10 for Collegiate Category (for the Philippines only), Top 10 for High School Category (for the Philippines only), Top 10 for All Mapúans Category (for the Philippines only), and Top 20 for World Short Film Section (International category).
- The top films for all categories are the finalists and the official entries of Cinemapúa 2022.
- The CineMapúa Film Festival Week will be on November 21-26, 2022, at the Mapúa University new campus in Makati City, upon the approval of the CineMapúa Committee and the Mapúa University Administration.
- The winners are announced during the 'CineMapúa Gabi ng Parangal' (CineMapúa Awards Night) on November 25, 2022.
- The Criteria for Judging: a. Directing (20 points); b. Cinematography (15 points); c. Editing (15 points); d. Story Concept (15 points); e. Sound Design (15 points); f. Characterization (10 points); and, g. Production Design (10 points).
- The prizes of the winners: (For Collegiate Category, Cardinal Gold Film Award – P10,000 plus Cinemapua trophy; Cardinal Silver Film Award – P7,000 plus Cinemapua trophy; and Cardinal Bronze Film Award – P5,000 plus Cinemapua trophy); (For All Mapúans Category, Cardinal Gold Film Award – P10,000 plus Cinemapua trophy; Cardinal Silver Film Award – P7,000 plus Cinemapua trophy; and Cardinal Bronze Film Award – P5,000 plus Cinemapua trophy); and (For High School Category, Cardinal Gold Film Award – P7,000 plus Cinemapua trophy; Cardinal Silver Film Award – P5,000 plus Cinemapua trophy; and Cardinal Bronze Film Award – P3,000 plus Cinemapua trophy). (For World Short Film Section, the prize will be announced soon.)
- The Festival Special Awards (in each category with Cinemapua trophies): Cardinal Best Performance of an Actress; Cardinal Best Performance of an Actor; Cardinal Best Director; Cardinal Best Screenplay; Cardinal Best Cinematography; Cardinal Best Film Editing; Cardinal Best Production Design; Cardinal Best Sound Design; Cardinal Best Original Sound Track; Cardinal Best Film Teaser; Cardinal Best Film Poster; and Cardinal Audience Choice Award.
- To give recognition to the film to depict and preserve Philippine arts and cultural heritage, CINEMAPÚA will give the Cultural Heritage Award to a deserving film per category (only for Philippine film entries).
- The decision of the Board of Judges is final. The judges have the right not to award any of the mentioned categories if no entry should merit it.