CINEMAPÚA : Mapúa University's Annual Student Digital Film Festival

 

CINEMAPÚA  is an annual Digital Student Short Film Festival of Mapua University, which showcases the skills of the students in producing short film and in appreciating the value of film making. Prof. Benigno B. Agapito Jr. conceptualized Cinemapúa in Mapua Makati in 2002 as a student activity of the School of Languages, Humanities and Social Sciences (SLHS) in cooperation with the TheaterLinks, a student organization which Prof. Agapito had created in Mapúa Makati campus. The legacy and academic value of Cinemapua had continued through the efforts of the SLHS Makati professors, until Mapúa Administration considered Cinemapúa to be an official institutionalized annual event in 2011.

Cinemapúa 2011 was a perfect move to make the students’ film festivity more accessible to a bigger audience with SM Cinema as a partner. The Cinemalaya Independent Film Festival provided Cinemapúa winners the slots in 2011 and 2012 at the Cultural Center of the Philippines, as exhibition films.

In 2012, Cinemapúa had its Festival Organizing Committee both in Intramuros and Makati campuses with the cooperation of the School of Multimedia and Visual Arts (now School of Media Studies). The Cinemapúa also had its official student organization as festival co-handler, The Film Arts and Media Enthusiasts (FAME), the student organization in Mapúa Intramuros campus which Prof. Agapito had created to officially handle the various activities of the festival.

From 2002-2014, Cinemapúa was only open to all students of Mapúa University, Intramuros and Makati campuses. In 2015, Cinemapúa introduced a different student film festival with quality film stories and excellent film productions from different universities and colleges in Metro Manila, Bulacan, Cavite, Laguna and Batangas. From there, Cinemapúa has two categories: the Intercollegiate Category and the All Mapúans Category. The Inter-Collegiate was a category for legitimate students from all colleges and universities in Metro Manila, Cavite, Laguna, Batangas and Bulacan, while the All-Mapuan was an exclusive category for Mapúa students from Intramuros campus and Makati campus. 

In 2018, Cinemapúa introduced a new category, the animation category which featured five selected animation short films of Mutimedia Arts students of Mapúa University's School of Media Studies. In January 2019, a category for senior and junior high school students was launched. 

The Cinemapúa aims to: 1) to enhance the students' awareness on the importance of film arts in the academe, community and the world as a whole; 2) to develop the skills of the students in using film technology as a tool for learning; 3) to educate the students about the basic concepts, principles and practices of film arts and visual communication; and 4) to promote values through film production.

The Cinemapúa also serves as a training ground for Mapúans and other students from different universities, colleges and high schools to compete in the national and international film festivals.

 
GENERAL CONTEST GUIDELINES
  1. CineMapua 2021 is open to all college, senior & junior high school students from all universities, colleges, and high schools in the Philippines. This year, CineMapúa opens the 'World Short Film Section,' an exhibition category for foreign student films around the world.
  2. The film entry must be a narrative feature and must have an actual maximum length of 20 minutes and a minimum of 10 minutes including the credits.
  3. The entry must be a live-action video or animation, in a narrative format, of any of the following genres: drama, comedy, musical, action, suspense, historical, science fiction, or adventure with emphasis on depicting and preserving the values of social realities and cultural heritage such as local folklore, traditions, language, and social knowledge.
  4. Films using regional dialects or foreign language must have English subtitles.
  5. The music or the song used in the entry must be original or must secure a permit from the original artist to use the song or music.
  6. The competition has four (4) categories: 1) Collegiate Category; 2) High School Category; 3) All Mapúans Category; and 4) World Short Film Section
  7. Collegiate Category is a category for college students from all universities & colleges in Luzon, Visayas, and Mindanao from January 2019 to August 2021.
  8. High School Category is a category for senior and junior high school students from all universities, colleges & high schools in Luzon, Visayas, and Mindanao from January 2019 to August 2021.
  9. All Mapúans Category is an exclusive category for Mapua college, senior high school, and master students from Intramuros campus and Makati campus from January 2019 to August 2021.
  10. World Short Film Section is an exhibition category, which is open to all foreign student-filmmakers around the world, both college and high school students.
  11. Student filmmakers can have a maximum of 2 film entries.
  12. The film entry must be submitted in soft copy using MP4 format together with a maximum 1-minute film teaser (in soft copy, MP4 format), and film poster in 16x20 size (soft copy).
  13. All requirements must be submitted online by following these steps: Step 1: Upload the following requirements: a copy of the Film; Teaser; Poster; and Completed Entry Form on your Google drive account in one folder. (You may download the entry form on this link: shorturl.at/twIUW or at this link: https://bit.ly/3D0hZxT); Step 2: Send the shareable link of the folder to cinemapuastudentfilmfest@gmail.com; and Step 3: Wait for the confirmation of submission from CineMapúa via email.
  14. The deadline for the submission of the film entry is on September 30, 2021, not later than 5:00 p.m.
  15. All submitted films will be screened to select the Top 10 for Collegiate Category; Top 10 for High School Category; and Top 10 for All Mapúans Category.
  16. The announcement of the top 10 films for all categories will be on October 10, 2021, at 7:00 p.m. via Cinemapua's Facebook page and School of Media Studies microsite and Facebook page.
  17. The Top 10 films for all categories are the finalists and the official entries of Cinemapúa 2021.
  18. The 2021 CineMapúa Film Festival Week will be held tentatively on November 8-13, 2021.
  19. The winners will be announced during the 'CineMapúa Gabi ng Parangal 2021.'
  20. The Criteria for Judging: a. Directing (20 points); b. Cinematography (15 points); c. Editing (15 points); d. Story Concept (15 points); e. Sound Design (15 points); f. Characterization (10 points); and, g. Production Design (10 points).
  21. The prizes of the winners: (For Collegiate Category, Cardinal Gold Film Award – P10,000 plus Cinemapua trophy; Cardinal Silver Film Award – P7,000 plus Cinemapua trophy; and Cardinal Bronze Film Award – P5,000 plus Cinemapua trophy); (For All Mapúans Category, Cardinal Gold Film Award – P10,000 plus Cinemapua trophy; Cardinal Silver Film Award – P7,000 plus Cinemapua trophy; and Cardinal Bronze Film Award – P5,000 plus Cinemapua trophy); and (For High School Category, Cardinal Gold Film Award – P7,000 plus Cinemapua trophy; Cardinal Silver Film Award – P5,000 plus Cinemapua trophy; and Cardinal Bronze Film Award – P3,000 plus Cinemapua trophy).
  22. The Festival Special Awards (in each category with Cinemapua trophies): Cardinal Best Performance of an Actress; Cardinal Best Performance of an Actor; Cardinal Best Director; Cardinal Best Screenplay; Cardinal Best Cinematography; Cardinal Best Film Editing; Cardinal Best Production Design; Cardinal Best Sound Design; Cardinal Best Original Sound Track; Cardinal Best Film Teaser; Cardinal Best Film Poster; and Cardinal Audience Choice Award.
  23. To give recognition to the film with the goal of depicting and preserving the cultural values of Philippine culture, CINEMAPÚA will give the Cultural Heritage Award to deserving film per category.
  24. The decision of the Board of Judges is final. The judges will have the rights not to give an award to any of the mentioned categories if no entry should merit it.