Posted: January 7, 2019, 8:30 A.M.
Joshua Franco, a Mapúa multimedia art student and a graphic designer based in Marilao, Bulacan, designed the 94th Founding Anniversary logo of Mapúa University. The logo concept design was created through a banderitas-inspired aesthetics.
One of the influences behind the aesthetics of the logo is this year’s theme, which focuses on three significant things: excellence, innovation, and value. These qualities exemplify the university’s academic strength and achievements. Franco used an equilateral triangle to symbolize these qualities. As he played with the triangles that stacked one to another, he created a hexagon. He tried to explore the essence of hexagons, and found out that hexagon is nature’s favorite shape for it is the strongest shape and also the most space-saving structure. In the design of the logo, the holes are perfectly hexagonal. The Snowflakes or the fractals are formed with 6 points. He justified these points that even the spongy structure in our bone is formed slightly like a hexagon. With these information, he utilized triangles and hexagons to be the backbone elements of the logo.
He played with the triangles and the hexagons to form the “XCIV”. First, the letter “X” are composed of two hexagons. “C” is just one hexagon but with two triangles removed on the left side. ”I” is just one hexagon with four triangles removed on each side. And, the only triangle among the letters is the “V”. He thought that shapes weren’t enough to give justice for the theme, so he modified some parts to cut some elements and added triangles once more. Coincidentally, he made interesting structures: the “X” appeared like a star, “C” seemed to be a cardinal bird, “I” looked like a pillar, and “V” appeared just like a “mother and a child”.
In the design of the logo, X and C symbolize excellence. During his conceptualization, he noticed that the letters appeared like a cardinal bird that pecked a star. It’s like Mapúans who have been striving for excellence. He also recognized that the letter “I” seemed to be a pillar. It’s a homage to Don Tomas Mapúa’s fondness of using pillars in his architectural designs. Also, he considered the letter “I” as symbolism of the meeting point of ideas of students and professors for creating better innovations. Lastly, he thought of letter V as the simplest but with great impact. In the logo design, the big triangle stands for positivity and the small one stands for the value.
For the colors, Franco used the current Mapúa logo colors which are red and yellow. The gray, blue and the living coral are the “foreign” colors of the logo. Every color has significance and distinct meanings. The red, deep red (Mapúans) and living coral (year 2019) symbolize another chapter for Mapúans. The colors are associated with the letters X and C. The grays, light gray (good) and dark gray (bad) are semiotics for balance or the yin yang is associated with letter C, which is the black features of a cardinal bird. The blues, sky blue (honesty) and royal blue (intelligence) symbolize the honesty and intelligence in creating innovations, and are associated with letter I. The yellows on the letter V, tangerine yellow (positivity) and gold (golden values) portray the positive values.
Overall, the logo design looks like banderitas hanging on the building, and appears like the geometric baby sister of last year’s circle logo design. Franco said, “Excellence isn't defined by numbers for it's a quality. Innovations shall be made if you value life and the future. Values are all thought at home or even in schools but values lie within us, and we have to create and prove our own values. Values are learned if you live by them and with them.”
Franco expressed his gratitude towards his family, friends, SMS faculty, especially Dean Benigno B. Agapito Jr. and Prof. Benny Muñoz for giving him this marvelous opportunity, and the Design Deconstruct (D2) family for the support extended throughout the creative process. Also, he expressed his gratefulness to Mapúa administrators, Dr. Reynaldo B. Vea, Dr. Bonifacio T. Doma, Jr. and Dr. Alvin Caparanga for accepting his design.