Bachelor of Arts in Broadcast Media (BM)
Broadcast Media covers both the theoretical and actual radio and television production courses, and the advanced transmission of news, information and concepts using new media platforms. This program focuses on digital technology for broadcasting productions and on the methods of newsgathering, news reporting, and delivery of concepts using internet-based multi-platform media. This field is a combination of classroom instructions and actual studio productions.
PROGRAM EDUCATIONAL OBJECTIVES
Within five years after graduation, the graduates of Broadcast Media program shall have:
- Equipped with the required knowledge, ability and attitude in the practice of broadcasting.
- Practiced professional and ethical standards of broadcasting as vital in the democratic delivery of information.
- Demonstrated life-long learning via progress toward completion of an advanced degree in broadcast media, or professional skills development in the practice of broadcasting and the other media.
A. Ability to apply competency in broadcasting areas which focus on interactive and emerging media.
B. Ability to select relevant news and information for broadcasting.
C. Ability to learn the correct use of broadcasting language and style for specific audience.
D. Ability to assess and determine the proper broadcast media for specific concept, including new media platform.
E. Ability to learn the concepts of media theories and communication for research.
F. Ability to apply the methods and techniques of audio and video recording, interviews documentary study, observations for data gathering.
G. Ability to conduct research data gathering and analysis, and write research documents and reports with competence.
H. Ability to identify relevant media theories in broadcasting, and learn the basic principles in airing concepts for broadcast communication.
I. Ability to demonstrate a sense of social responsibility in communicating ideas for broadcast media.
J. Ability to understand the responsibilities and limitations of a broadcast communicator.
K. Ability to conform to the standard work ethics, and to social value of broadcasting.