PROGRAM OFFERINGS

SCHOOL OF MEDIA STUDIES

 

Bachelor of Arts in Multimedia Arts (BMMA)

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This program focuses on the in-depth technical process of concept design, visual development, and art execution through 2D and 3D animation, graphic design and video production. This program introduces the visual development stage in producing an animation which is an essential part of animated film. This also includes the creative production of corporate videos, digital marketing, social video or client/customer information videos. At the same time, it introduces both hand-skills and digital-skills to complete most projects. Within five years after graduation, the graduates of Multimedia Arts program shall have: 1. equipped with industry standards, and specialized skills in creating in-depth solutions through multimedia outputs such as video, graphics, animation, or mixed media; 2. practiced ethical and professional multimedia standards needed in society and global industry; and 3. demonstrated life-long learning via progress toward completion of an advanced degree in multimedia arts, or professional skills development in various digital media platforms. 
 
 

Bachelor of Arts in Digital Film (DF)

This program centers on film production process from pre-production to post-production. It deals with professional and skills development courses like directing, production design, cinematography, acting, screenwriting, sound and music and film editing. This program covers narrative featured film, documentary film and experimental film. Within five years after graduation, the graduates of Digital Film program shall have: 1. equipped with the initiative, passion, diversity and creativity to contribute in the promulgation of Philippine cinema; 2. preserved the historical and cultural proponents and conventions of Philippine cinema; and 3. demonstrated life-long learning via progress toward completion of an advanced degree in film arts, or professional skills development in digital filmmaking.
 
 

Bachelor of Arts in Digital Journalism (DJA)

Digital Journalism covers both the comprehensive courses on the principles and techniques in journalism, and the advanced delivery of news and information using new media platforms. This program focuses on print, broadcast and online news writing, reporting and news coverage with extensive laboratory experience. It also provides students with the knowledge and skills in digital newspaper, journal and magazine publication; economic, industrial and business online reporting; photojournalism, graphic journalism and publication design; principles and tools of electronic and web publishing. This field is a combination of advanced classroom and laboratory experiences, with emphasis on professional and ethical standards. Within five years after graduation, the graduates of Digital Journalism program shall have: 1. equipped with journalistic standards, and specialized skills in delivering news and information using various formats and platforms, specifically the new media and digital technology; 2. practiced professional and ethical standards of journalism as vital in the democratic delivery of information; and 3. demonstrated life-long learning via progress toward completion of an advanced degree in journalism, or professional skills development in writing using various digital media platforms.
 
 

Bachelor of Arts in Broadcast Media (BMA)

Broadcast Media covers both the theoretical and actual radio and television production courses, and the advanced transmission of news, information and concepts using new media platforms. This program focuses on digital technology for broadcasting productions and on the methods of newsgathering, news reporting, and delivery of concepts using internet-based multi-platform media. This field is a combination of classroom instructions and actual studio productions. Within five years after graduation, the graduates of Broadcast Media program shall have: 1. equipped with the required knowledge, ability and attitude in the practice of broadcasting; 2. practiced professional and ethical standards of broadcasting as vital in the democratic delivery of information; and 3. demonstrated life-long learning via progress toward completion of an advanced degree in broadcast media, or professional skills development in the practice of broadcasting and the other media.
 
 

Bachelor of Arts in Advertising Design (ADA)

This program aims to provide art and design professionals whose creative works exhibit core Filipino values and who demonstrate high level of competencies in artistic production in local and international settings.  In addition, individuals who are committed to nation-building and lifelong learning. Within five years after graduation, the graduates of Advertising Design program shall have: 1. equipped with the required knowledge, ability and attitude in communicating concepts, design solutions, and arguments clearly and concisely through visual, verbal and written means; 2. responded to the clients' advertising and marketing communications objectives by applying principles of marketing and communications, and contributed to evaluating the effectiveness of advertising and marketing communications initiatives; and 3. demonstrated life-long learning via progress toward completion of an advanced degree in advertising design, or professional skills development in the practice of advertising and marketing.